Posts Tagged ‘bingo’

Targeting Bingo Players to Grow Your Gambling Business

download (2)The best website visitors is completely targeted traffic. By this I mean getting your advertisement or link straight in-front of your focus market instead of to the public at large. This much is apparent but how do you go about focusing on potential bingo players? First we need to find out who really performs online bingo. Until now most people associated on the internet bingo with groups of old women at their local bingo area, cup of tea and a cookie in one hand and bingo card in the other. Nowadays, bingo is performed all across the world, online and in modern bingo places – with gamers from every competition signing on and having a go. It’s less expensive, quicker and more interesting – with lots of huge jackpots and special awards on offer 24 / 7 and quick-fire games with vibrant enough chat rooms to keep everyone amused.

Recent research shows that there are over 100 million bingo gamers globally, but approximately 80% of these gamers are actually women that are older between 30 and 50 age. The extra 20% are men of the same age range. OK so we know who the bingo players are so how do we focus on them? Most bingo gamers are work from home mother and father, usually women and the experience allows them to talk with new buddies and have fun while still being able to keep an eye on the children. This has lead to the social media, chat rooms, forums and communities of an online bingo website being seen as just as important as the big activities and jackpots for many – and having ‘bingo buddies’ one of the greatest benefits of the experience. So far so good so how do we attract them in, any ideas? Each internet bingo website on the internet is different – with some serving each online bingo market independently (usually concentrating on group spirit), while others use superstar rumors, teasing and unique red-carpet offers and awards to attract in the young gamers – an amount of online bingo gamers that has sky-rocketed recently.